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Netflix is now looking to attract as many customers as possible before the streaming game gets more fierce. Content steaming platform Netflix is experimenting a weekly mobile-only plan for Rs 65 the lowest ever cost it has offered its services in, exclusively in India.
Netflix’s new Rs 65 weekly subscription will offer all the content that’s available on its other subscription plans but with a catch. The 7-day subscription will only offer individual viewing only on mobile devices. What this essentially means is that users will only be able to access Netflix’s content through their smartphones and tablets and no on laptops, PCs or TVs.
Another limitation to the Rs 65 a week plan will be that the content being streamed on the mobile device will not be offered in HD or UHD quality. This means users will be limited to SD quality when viewing their favorite TV shows and movies. This will be similar to the Rs 250 monthly plan which was being tested last month.
Netflix is also reported to be trying out three more weekly plans, similar to their monthly plan. These include the Rs 125 Basic plan, Rs 165 Standard plan and Rs 200 Premium plan, which offer the same benefits as their respective monthly plans but only for a week.
Despite bringing what seems to be the most affordable plans, Netflix still remains the most expensive over-the-top (OTT) content streaming platform in India. Other OTT players like Amazon Prime Video and Hotstar Premium charge Rs 199 each per month with added benefits.
Being the world’s second-largest smartphone market with the cheapest data rates, India has become a major focal point for international content and music streaming platforms. Recently, Apple Music slashed down its previous Rs 120 per month pack rate to Rs 99.